Despite initial excitement, A2Z crypto fell 25% on the same day of its rebrand as traders engaged in a “buy the rumor, sell the news” dynamic.
Summary
- A2Z crypto dropped 25% after its rebrand.
- Traders are likely cashing out their positions.
- Binance resumed all trading for A2Z.
Token rebrands do not always go smoothly. On Wednesday, July 30, Arena-Z (A2Z), formerly LOKA, fell 25% after Binance opened trading for the new token. This followed the token’s rebrand from the League of Kingdoms Arena token, as the Web3 gaming project expands its scope.
The swap started on July 28, 2025, at a rate of 1 LOKA crypto to 20 A2Z crypto on multiple exchanges. By July 30, Binance opened trading for the A2Z and USDT trading pairs. Initial excitement, which saw the token rise to a high of $0.0062, quickly gave way to selling.
Soon after, the token dropped to a daily low of $0.004622 before consolidating at $0.00496, now 27.6% below its listing price. The most likely reason for the sudden drop was the “buy the rumor, sell the news” dynamic. Coupled with low initial liquidity, this pushed the price down.
A2Z is still up as LOKA’s successor
A2Z crypto is the successor of the League of Kingdoms Arena (LOKA) token, the native token of a Web3 MMO game by 3MERGED. Originally, Binance listed the LOKA token on January 20, 2022. The project has since expanded to multiple gaming titles and its own layer-2 blockchain.
AZ Chain, launched in October 2024 on Optimism’s Superchain, will function as a utility chain for gaming. In line with this strategy, the team decided they needed a rebrand to reflect its new market positioning.
Despite the latest A2Z crypto price drop, investors who swapped their LOKA tokens are still seeing gains. Before its swap, LOKA was up 136.58% in the past month as the token advanced with the broader crypto markets.
